It’s not too hard to see why videos are so popular these days. From traditional television commercials in the 1960s to today’s YouTube, Instagram, Snapchat and Facebook, it’s no secret that video has become a staple of our everyday lives.

First of all, you need to understand that your customers need videos. They like it because it’s easy to understand, entertaining and engaging. Modern customers want to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.

If a picture is worth a thousand words, then a video is worth a million.

What Is Video Marketing?

Video marketing refers to the use of video to market or promote your brand or offering on digital channels. In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing.

Video marketing is a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

Why do marketers like it very much?

Marketers love videos because it can give a potentially huge Return on Investment (ROI) through many channels. Video marketing can capture a wide audience as they’re accessible to anyone with just internet access.

How Video Marketing works?

It’s easy to understand how it works. Your brand creates videos that, in some or another way, promote your company/brand, drive sales, raise awareness of your products/services or engage your audience. But in practice, it’s a little more complicated.

To develop your video marketing strategy, you’ll have to:

• Allocate some ​budget​ for video - at least - equipment, good editing software, and a video marketing team - as well as time to create it.
• Tell your ​stories​ to audiences. So start brainstorming - what stories do you want to tell and how will you tell them?
• Engage​. It’s not enough to simply tell your stories, you must engage your audience while you do so. Think - how can you make stories interesting?
• Keep it ​short​ and simple. Cut out everything that is not needed. Take extra care when editing your videos.
• Publish​ and ​Promote​ your videos everywhere - in your website, YouTube or on other social media platforms.
• Last but not least analyze metrics and stats to determine which videos do the best and why.

Social Media Platforms for Video Marketing

Social media hasn’t been around for too long yet it became an integral part of most people’s daily routines. We all know that PEOPLE ARE USING SOCIAL MEDIA. So, it’s the best way to target your audience by focusing on posting great content and building your followings. By doing this, you can reach so many people.

Video has absolutely dominated social media. HubSpot Research shows that four of the top six channels on which global consumers watch video are social channels.

More than 4.5 billion people use the internet, and 3.8 billion of those use social media

Video Marketing can be used in Different ways

There are plenty of different ways out there which can be used in video marketing. But before that you need to have a solid understanding of your purpose before you create your video or any other type of content. You need to make sure that both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.

• Website Heroes
• Product Explainer Videos
• Landing Pages
• Blog Articles
• Webinars
• Product Reviews
• Live Videos

Benefits of Video Marketing

Out of those 82% of businesses feel video marketing is an important part of their strategy. Four times as many customers would prefer to watch a product video, than read a product description. Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-throughs.

The benefits of video marketing are many. Here's a list with the most important benefits of video marketing for business.

• Helps you to connect with your audience

  Video helps you to connect with your audiences. Video is the bridge that connects what you say and who you really are. The human connection through video is more influential than reading facts in text.

• Boosts Conversion Rates

  A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.

• Boosts Information Retention

  It’s true! If your customers hear something, they’re likely to retain only about 10% of the information after three days. Whereas, if they watch something with an interesting audio, they’ll retain an average 65% of that information three days later.

• Increases your Search Engine Rankings

  Video is a gold mine for SEO. It can help you increase your search engine rankings, click-through rates and conversations by targeting right audiences. Google is the first largest search engine followed by YouTube. So be sure to post your videos to YouTube and tag, tag, tag with keywords/key phrases!

• Easily accessible by your customers

  There are endless platforms available for video marketing. YouTube, Instagram, Video Boards, Street Marketing, and whatnot. The possibilities are endless. With a smartphone in hand, customers can access online videos anytime, anywhere which is not possible with paper marketing.

Check out some Statistics over Video Marketing by ​wyzowl​.

1. The number of businesses using video as a marketing tool, overall, has increased from 61% to 85% since 2016.
2. The perceived importance of video as a marketing tool has significantly increased.
3. An immense rise has been noticed in the number of marketers reporting a positive ROI from videos.
4. Video has held consistently strong as a tool for building understanding of product or service.
5. 88% of video marketers plan to include YouTube in their 2020 video marketing strategy.
6. 76% of video marketers plan to include Facebook in their 2020 video marketing strategy.
7. 66% of video marketers plan to include LinkedIn in their 2020 video marketing strategy.
8. 65% of video marketers plan to include Instagram in their 2020 video marketing strategy.
9. YouTube remains the most widely used platform for video marketers, with 85% of video marketers having used it in 2019.

Quick Tips for you

• Nearly 50% of all video is watched over mobile devices. So you need to optimize your videos for mobile devices.
• Videos upto 2 minutes long get the most engagement.

Bottom line​, video marketing is becoming more affordable, widespread and one of the most popular content forms in the world. And it’s not likely to be going anywhere soon. Video really is one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. Creative video advertising can be spread on the Internet in a matter of days, getting millions of views.