Video has the power to engage your customers like no other type of content. And just because you're a small business or you don’t have an in-house video marketing team doesn’t mean that you can’t do video marketing well. Like our other clients, you can take advantage of our world-class video marketing services - with the help of which you can create world quality video content that will engage your audience.
If you're new to this world of video marketing, then you must be curious to learn more about it, what kind of services we offer and how can they help you and your business?
Let Complitech's Video Marketing team help you develop Corporate Video, Explainer Videos, Product Videos, Event Videos and many more types of videos can help you attract your consumers.
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Video has started to dominate online marketing. Hence, if you wait too long, your risk will be high to enter a crowded market where it would be impossible to sell more products.
Check out some statistics over Video Marketing by wyzowl.
88% of video marketers plan to include YouTube in their 2020 video marketing strategy.
76% of video marketers plan to include Facebook in their 2020 video marketing strategy.
66% of video marketers plan to include LinkedIn in their 2020 video marketing strategy.
65% of video marketers plan to include Instagram in their 2020 video marketing strategy.
YouTube remains the most widely used platform for video marketers, with 85% of video marketers having used it in 2019.
There are plenty of different ways out there which can be used in video marketing. But before that you need to have a solid understanding of your purpose before you create your video or any other type of content.
Explainer Videos can be used to explain anything from how your product or service works to how to do something, in short they help your audience better understand why they need your product or service.
Website Heroes can be used as background videos in limited motion and looping videos on your website ‘Homepage’ or pages like ‘About us’ to define your brand and values in a non-intrusive way.
Landing pages with embedded video can help illustrate the value of the product or service in a short period of time which can grab your audience’s attention easily and conversion can be higher.
Embedded videos in your blog posts is the most direct and effective way to integrate your content marketing with videos, to stand out from competition. It makes your posts more dynamic and highly engaging.
Customer Testimonial Videos could be either selfi videos from customers or animation of their written testimonials into a video, which help your prospects understand that your product can-will solve their problems.
Launch videos take many forms from a live video to an explainer to a promo video to share the same goal of spreading awareness for your product or service by considering your audience’s preferences.
Live Videos be it live-stream interviews or presentations or events - could give your prospects-viewers behind-the-scenes look at your company and have capability of higher engagement rates.
Sales n Discounts videos are to advertise a sale or offer to draw attention to your product or service which are best timed with major shopping dates of festivals like Christmas, Black Friday, Mother’s Day, etc.
Personalized Messages through videos could be personalized recommendations - is a creative way to respond to someone via email or text which can drive your prospects further down the purchase journey.
Marketers love videos because it can give a potentially huge Return on Investment (ROI) through many channels. Video marketing can capture a wide audience as they’re accessible to anyone with just internet access.
The ROI speaks for itself:
We love to face challenges. Different industries have different challenges. We've been serving various industries to solve their problems and helping them to achieve their goals. That's what makes us an expert in multiple domains.
What is Video Marketing?
Video marketing refers to the use of video to market or promote your brand or offering on digital channels. In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing.
Where should I post my video?
First thing you need to study is where your target customers are for your product or service. Are they on Instagram? are they on Facebook? Or, are they on YouTube?
We believe, you should prioritise posting on the platforms where your prospects are, instead of trying to post it everywhere.
How long my video should be?
It really depends on what you're trying to accomplish.
Gain some traction for in progress product/service - 30-60 seconds
Explain about your product/service - 90-180 seconds
Generic video around your product/service - anywhere from 60-180 seconds
What if I don’t get enough views on the video?
If your videos don't get enough views, then you should
In a nutshell, you should not worry too much about views initially. Keep it consistent and your audience will build up.
What if I don’t have YouTube Channel?
Nowadays, there are many other platforms available to post your videos but YouTube remains the most widely used platform for video marketers. So you can create a new YouTube Channel without any charges to add a value to your branded videos.
Whether you’re a start-up or a Fortune 500 company looking for a refresh, our full-service capabilities will allow you to reimagine the way you do digital. You demand - We deliver.